The Express collaboration with NBA featuring Coby White, following his rookie year signing with the Chicago Bulls, is a hallmark of our ability in creating high-impact campaigns.In collaboration with Navia Vision Creative Agency, we led a meticulously selected local team, orchestrating every element with precision.

This project was a natural fit, merging our expertise in fashion editing with our deep rooted connection to the Chicago Bulls. Working closely with Express, Henry Atticus curated a wardrobe that embodied both Coby’s dynamic style and the spirit of Chicago. The result is a campaign that seamlessly blends fashion, athleticism, and the pulse of the city, delivering on both the brand’s vision and the unique energy of its talent.

By aligning Navia Vision, Express, and our direction on the ground, this project exemplifies the power of strategic collaboration—where passion and skill converge to create something iconic.